'The earth's pull, which is the principle cause of this phenomena, leads to an imbalance between the balance and the hairspring. To compensate for this and to rebalance the two components, their aim has become to mitigate the negative effect of gravity on the movement to the point of compensating for it entirely. Jaeger-LeCoultre masters the art of this precision with their Tourbillon.'
A commercial for Jaeger-LeCoultre in which SHUETI once again shows us how everything is connected trough movement.
Directed by: SHUETI
Agency: DDB Paris
Production: EDDY Paris